National Geographic : 1926 Dec
StartlingInnovation clhe ewur- THIRTEENTH DS rIO ENCYCLOPEDIA BRITANNICA In the NEW FORM NOW ataSaving of40%, Y * Amazing Bargain Offer W ITH the publication of the newThirteenth Edition, the ENCYCLOPAEDIA BRITAN NICA has inaugurated a radical change in publishing policy-a change which makes it possible for YOU to secure this new Bri tannica AT ONCE-at a sweep ing reduction in price! WhyThisOfferisMade Hitherto, it has been the custom of all publishers to bring out new important works in a single high priced edition. But, to follow old-time custom would mean that thousands and thousands of persons of moderate income would be compelled to put off buying their sets of the new Britannica for many months -perhaps for years. Because the Britannica is pri marily an educational institution - both the editors and publishers were anxious to give it the widest possible distribution. And so it was decided to give everyone an equal opportunity to obtain this complete new 13th Edition now, at a sweeping reduction of more than 40% as compared with the more ex pensivelybound Cambridgelssue. HowTou Can Save40% To give YOU this amazing op portunity 15,000 sets of the complete new 13th Edition have been bound in the NEW FORM -a method first introduced by this Company two years ago when more than 60,000 sets ofthe former or 12th Edition were sold. The NEW FORM is in many respects the most attractive, compact and convenient form in which the ENCYCLOPAEDIA BRITANNICA has ever been issued. You get: (1) Large type, easy to read. (2) Complete text (nothing omitted). (3) All the new and original plates, maps, etc. (4) Sweeping reduction (40% be low price of Cambridge Issue). HowWeCanDoIt First, by mass production; and by placing huge orders for all materials far in advance. Second, by binding the 32 vol umes as 16, saving 50% of the binding cost. Third, by printing the NEW FORM from the same plates used in the higher-priced Cam bridge Issue, thus sav ing the cost of resetting he EN 33,000 pages of type. 342 * Send m< What You Get part yo 1926 B You get in the NEW the NE FORM everythingcon- paymen tained in the more expensive Cambridge Issue-and at an amazing bargain: 45,000 separate articles, by more than 2,500 world-famous authorities. Albert Einstein, Henry Ford, Bernard Shaw, Marshal Foch, Sigmund Freud, Andrew W. Mellon, L. Trotsky, Joseph Caillaux, Dr. Adolph Lorenz, Senator Marconi, George Eastman, Mme. Curie, Dame Millicent Fawcett, and Suzanne Lenglen, are among the con tributors. You get also the full record of man's achievement during the "short but tremendous epoch" from 1910 to 1926. This 80-Page Booklet FREE Before you risk a dollar, you can prove to yourself that this great work is indispensable to you. We have prepared a fascinating 80-page Booklet which we'll send you FREE. Write for it-TODAY. It contains specimen pages from the new Britannica; describes the NEW FORM (16 double vols.) also the Cambridge Issue (32 vols.); and explains our Easy Payment Plan by which anyone can now afford to own the new Britannica. Use this Coupon Fill in this Cou pon NOW. Drop / itin the mail be fore the last col. lection tonight. CYCLOPAEDIA BRITANNICA, Inc. Madison Avenue, New York NG6-G3 e, by return mail, without obligation on my ur free 80-page Specimen Book of the new RITANNICA, details of Bargain Offer on W FORM, particulars of easy terms of t. . - * ** I Mail this Coupon TODAY Addr C .................. e............. L__ ...... _ _ _-"_...J 1926 I Name.