National Geographic : 1927 Jan
WHAT THE BOOK-OFiTHE-MONTH CLUB DOES FOR ITS SUBSCRIBERS A NEW UNIQUE IDEA WHICH KEEPS YOU FROM MISSING THE BEST BOOKS THE Book-of-the-Month Club enables youto make certain that, no matter how busy you are, or how far removed from a book store, you will not miss readingthe outstand ing books that are published. This is a service which many have writ ten is "exactly what I have always HOY S CANBr wished for." Chairman Each month the Selecting Com mittee of the Book-of-the-Month Club chooses a "best book" from among the new books of allpublishers.The personnel of the Committee insures both impartiality and good judgment in the choice of books. The members of the com mittee have no connection with the Book-of-the-Month Club, except to render their decision as to the "best books." The book selectedis mailedto the home of each subscriber,just like a magazine. You are thus sure of getting and CHRSTOPHEMORLEY reading an outstanding book each month. If perchance you should not like the type of book selected, or if you have already read it, you may exchange it for a book you prefer, from a list of other good new books simultaneously rec ommended by the Committee. The cost of the service itself is-nothing. You pay only the publishers' regular retail price for each book. Alreadyseveralthousandbusy men and women-indeed, some of the most prominent people in the coun HEYWOOD BROUN try-have become subscribers to this service. Those who join at this time are placed in the category of "charter" subscribers, with special privileges -which it will not be possible to offer later. Some of the typical comments already received from subscribers are given below: DOROTHYCANFIELD "I am one of those many thousands of wo men for whom reading is one of the neces sities of life, and who really prefer to read good things, but for whom in a busy day there is never sufficient time make a pro per selection. The club has filled for me a long-felt want." - H. B., Los Angeles, Calif. "This novel and helpful plan should re ceive the endorsement of every booklover and educator in the country." -C . P. M., Melrose, Mass. If you are interested in this idea and wish to con sider becoming a "charter" sub scriber, write for our prospectus, in which the details of the service are fully outlined. It will completely convince you of one thing: that without effort, without extra ex pense and without limiting you in your choice of books, theplan makes certain that you will "keep up" with the best literature of the day. WW Send for this prospectus, using the coupon below or a letter. Your request will involve you in no obligation. BOOK-OF-THE -MONTH CLUB, Inc. 218 West 40th St., Dept. 36A, New York, N.Y. Please send me, without cost, your Prospectus outlining the details of the Book-of-the-Month Plan of Reading. This request involves me in no obli gation to subscribe to your service. Name............... ........... .. .. . ... Address ..................................... . ........ City ........................... .. . State .... . ..........