National Geographic : 1927 Feb
Good health-sturdy growth mental development-all depend on regularity in bodily habits hence the importance of bran. This nourishing cooked cereal brings the children BRAN hot, moist, effective and safe H OW the children get bran is as im portant as the bran itself. They must get it in a form they eat willingly-in a safe way-an effective way. In these three requirements you have the reason for the growing popularity of Petti john's. Pettijohn's is the whole wheat-a nour ishing, warm cereal which children enjoy eating. Its bran is naturalbran-the safe amount. It furnishes, along with this natural bran, two more of the most important aids to peri stalsis [elimination -warmth and moisture. THE QUAKER OATS CO. Cooks Quickly It is no trouble to prepare a Pettijohn'sbreak fast. Pettijohn's cooks in 3 minutes - a fresh, hot, nourishing cereal - with 25% natural bran. .--- And the edges of the bran are so softened by cooking that no irritation can result. A warm, nourishing breakfast Pettijohn's is the whole wheat cereal. The rich food elements of the wheat are re tained by the exclusive milling process. So when you give the children Petti john's you are giving them more than safe and efficient bran. You are giving them all the proteins and carbohydrates of the wheat, the mineral salts and indispensable vitamins. You are giving them food on which to grow sturdy and healthy. CHICAGO, U. S. A. "The Truth About Bran" This is the title of a new and authoritative study of the whole question of bran. Fill in the coupon at bottom of page, detach and mail to The Quaker Oats Company for a free copy. DPettl rUfis WHOLE WHEAT Pettijohn's = ------ --------------------- THE QUAKER OATS COMPANY, Dept. 1B, 80 E. Jackson Blvd., Chicago, U. S. A. Please send me your free booklet, "The Truth About Bran." Name................................. Address..................................