National Geographic : 1927 Mar
Unless the child's digestion and eliminationareright,alertness, brightness in school, sturdy growth all suffer - hence the importance of bran For their health's sake-a nourishing breakfast cereal whose BRAN is warm, moist and cooked THERE are good ways of eating bran and there are ways that are not so good. In fact, as your doctor will tell you, there are some ways which have very real dangers. Pettijohn's-the whole wheat breakfast cereal-gives you a safe and effective way to see that the children get their needed bran. Safe for several reasons. First, because it is natural bran-all the bran of the whole wheat-no more, no less. Safe because it is cooked-the harsh edges of the bran softened so that they cannot irritate the delicate tissues. Effective because Pettijohn's-a hotcooked cereal-gives elimination the added help of THE QUAKER OATS CO. Cooks Quickly It is no trouble to prepare a Pettijohn's break fast. Pettijohn's cooks in 3 minutes - a fresh, hot, nourishing cereal - with 25% natural bran. warmth and moisture. And warmthand mois ture are two of the most important factors in correcting imperfect peristalsis (elimination). Pettijohn's is more than bran Aside from the very valuable bran it furnishes, Pettijohn's gives the child all the rich food elements of the whole wheat. TheexclusivePettijohn processretainsthem all-the proteins, carbohydrates, essential mineral salts, precious vitamins-complete and unimpaired. It is a food to grow on-to make healthy, sturdy bone and muscle. TryPettijohn's forthechildren'sbreakfast. They will like its distinctive flavor-and you will like the way they react to it in health. CHICAGO, U. S.A. "The Truth About Bran" This is the title of a new and authoritative study of the whole question of bran. Fill in the coupon at bottom of page, detach End mail to The Quaker Oats Company for a free copy. Pettijohn's WHOLE WHEAT CEREAL THE QUAKER OATS COMPANY, 80 E. Jackson Blvd., Dept. 2B, Chicago, U. S. A. Please send me your free booklet, "The Truth About Bran." Name. .............................. . ..Address .................................