National Geographic : 1927 Mar
The Meeting Place An Advertisement of the American Telephone and Telegraph Company IT Is not so long ago since people met in town hall, store or at the village post-office, to talk over matters of impor- i"o&r, tance to the community. Then came the telephone to enable men to discuss matters with one another without leav ing their homes. With the growing use of the tele phone, new difficulties arose and im provements had to be sought. Many of the improvements concerned the physical telephone plant. Many of them had to do with the means of using the apparatus to speed the con nection and enable people to talk more easily. This need for improvement is con tinuous and, more than ever, is a problem today. Speed and accuracy in completing seventy million calls daily depends upon the efficiency of Bell System em ployees and equipment as well as upon the co-operation of persons calling and those called and numerous private operators. It is not enough that the average connection is made in a fraction of a minute or that the number of errors has been reduced to a very small percentage. The American Telephone and Tele graph Company and its associated Bell Telephone Laboratories have practi cally for their sole task the making of the telephone more serviceable and more satisfactory-as a means of conversing with anyone, anywhere, any time.