National Geographic : 1927 Apr
Buoyant health-energy-vi tality for the day's tasks demand perfect bodily elimina tion-hence the importance of bran. BRAN-warm and moist for effectiveness cooked and softened for safety-forms a large part of this nourishing cereal IF you have been wondering how you could take the bran you need without forcing yourself to it-how you could take it effectively and still safely Here is the answer-Pettijohn's. What is Pettijohn's? Pettijohn's is the whole wheat-including 25% naturalbran. It is a cooked food. The naturally harsh bran is thoroughly softened so that there is no danger of intestinal irritation. THE QUAKER OATS CO. Cooks Quickly It is no trouble to prepare a Pettijohn's break fast. Pettijohn's cooks in 3 minutes - a fresh, hot, nourishing cereal- with 25% natural bran. (11----------------- Pettijohn's Pettijohn's is hot and moist-and so gives you two additional efficient aids to peristalsis (elimination). Pettijohn's is bran in safe and effective form. And it is more than bran. It is a nourishing, satisfying cereal with all the natural nutritive elements of the whole wheat berry-the proteins and car bohydrates, the valuable mineral salts and indispensable vitamins And warm, safe, effective bran besides. CHICAGO, U. S. A. "The Truth About Bran" This is the title of a new and authoritative study of the whole question of bran. Fill in the coupon at bottom of page, detach and mail to The Quaker Oats Company for a free copy. WHOLE WHEAT CEREAL THE QUAKER OATS COMPANY, 80 E. Jackson Blvd., Dept. 3B, Chicago, U. S. A. Please send me your free booklet, "The Truth About Bran." Name ................... . ... .... ... ... .. drss............................