National Geographic : 1927 Apr
The soup known round the world Travelers in distant lands know how rare it is-and how welcome -to be greeted with some article of merchandise whose familiar label is like a friendly face from "back home." . . . In all the great seaports of the world the Red-and-White Campbell's Label you know so well flashes its mes sage of reminiscence. For excep- tional Quality, exceptional Con venience, exceptional Adaptability to the universal human demand know no geographical bound aries. . . . All men like and need Soup. Campbell's introduced it in a new form to the world. Better, easier to serve, available to everybody. So the world reached out its hand for it.