National Geographic : 1927 Apr
WHERE LIFE IS BETTER If you were a Californian, you'd enjoy more days of California's outdoor living.. more week-ends of sunshiny rambles ... for twelve months each year you'd breathe t fragrance of growing things ... You should be in San Fran cisco now to see how plenti ful are California's opportuni ties for better living-and for success. Californians are a busy, pros perous people. It is a fact that we five million Californians make more money, spend more money, and have more money left for savings than any other five million average Americans. Income tax statistics, standard of living comparisons and sav ings bank reports prove it. We work for our prosperity and our fun-and we have more of both. If you are the kind of a man who has enough of a stake and sufficient ability to get ahead in your business or on your farm where you are now, the odds are all in favor of a greatersuccess in California. Come out to San Francisco, yourcentral point, yourstarting place, for the vacation and the opportunities you want to find inCalifornia. Byrail,it'salmost a business day nearer to Chicago than ever before; by the new Victory and Lincoln Highways you can motor across the coun try, over good roads. If you're looking for a farm where life is better, we'll show you not one but two score coun ties of rich farms. In business, too, theopportunities are broad, and growing fast. And for your family-read the letter on this page from a typical "Californian," written to Californians, Inc., a non profit organization of business institutions and citizens active in the sound development of their state: "Oakland, Calif., "Jan. 9, 1927. "To us as to so many other American families, the close of the Great War brought home the question of our entire fu ture-where we should live and what we should do. In late winter we started for Cali fornia, where we had relatives -and found a land of blossom ing orchards! "Nine joyous years have passed. Our three lads have grown-two of them into young manhood, another one just starting out in life. Life Poppy field near San Francisco he is something of a continuing picnic. I have driven our vari ous cars more than one hundred thousand miles, generally with most or all the family along. A lake near the Oregon border is named after me because I was the first white woman to stand beside it, and the more widely known scenic attractions of the state, like Yosemite, Tahoe, the great Redwood Highway and the Monterey peninsula, are our familiar friends. A few hours will take us to any of them. Fishing and hunting are ours for the asking. My largest trout weighed 7 pounds. "If, besides living comfort ably, we have all these pleas ures, all the time-no wonder we are enthusiastic about Cali fornia. Mrs. B. S. A." [Name on request] Starting May x5th CALIFORNIA $90.30 Round tripfrom Chicago to SAN FRANCISCO America's Coolest Summer City Similar low faresfrom all points. Only $s8 additional fare for full Pacific Coast Empire Tour from Canada to Mexico S WHAT THE Californian OWNS Climate: Year-round pro ducing climate. Growth: From 3,500,000 to 5,o00,000 population in six years-three times faster than the United States average. Wealth: Twice the national average of wealth, twice the average numberofsavings bank depositors. Only three states report more income tax returns. Health: Six of the fifteen most healthful cities in the United States are in California. Education: The Califor nian's schools share first rank only with Massachusetts in efficiency. Recreation: Four National Parks,a thousand milesofocean shore, a thousand-mile-long Si erra playground, 30,000 square miles of National Forests, 42, ooo miles of paved highways and improved roads. Crops: Over $6oo,ooo,ooo yearly. Six million acres under irrigation. Industry:Oneoftheyoung est states, California is eighth in value of manufactured prod ucts. Markets:From San Francis co's great harbor, the largest on the Pacific Coast, the Califor nian successfully sells his manu factures and crops throughout the whole world. For every Californian-here or on the way-these advan tages spell Opportunity Begin to plan for California now! As the first step, send this coupon, today, for the 48 page illustrated free booklet, "California, Where Life Is Better."