National Geographic : 1927 Jun
Think of the many good 1 1 1 DOOKS you nave missed in the past! The Book-of-the-Month Club will pre vent you from missing such books in the future. Do you know how it operates? THINKover the last few years. How often have outstanding books appeared, widely discussed and widely recommended-books you were anxious to read and fully intended to read, when you "got around to it," but which nevertheless you missed! Why does this happen so often? Because you are either so busy, or so procrastinating, that you overlook obtaining the books you really want. Or you live in a district remote from bookstores, where it is hard to get the best new books. This need be true no longer. The Book-of-the-Month Club will deliver to you every month, just like a magazine, the outstanding book of that month, and with a double guarantee against dissatisfaction. The outstanding book each month is chosen impartially from all the im portantnew books. The choice is made by a group of unbiased critics, who have no business connection with the enterprise-Henry Seidel Canby, chairman; Heywood Broun, Dor othy Canfield, Christopher Morley and William Allen White. The theory is-and it works!-that any book appealing strongly to a ma jority of five individuals (of such good judgment and such varying taste) is likely to be a book few people will care to miss reading. But you are not obliged to accept willy-nilly the judgment of this committee. Before the book-of-the month comes to you, yof receive a carefully written report describing what sort of book it is. If you think you will like it, you let it come to you. If not, you specify that some other book you prefer be sent in- stead. You make your choice of a substitute from a list of other worth while new books, which are also de scribed carefully, to guide you in your decision. Moreover, if you let the chosen "book-of-the-month" come, and find you are disappointed, even then you may exchange it for some other book you may prefer. Thus you can be absolutely sure that you will never again, through oversight, miss books you are anx ious to read; you keep completely in formed about all the best books; you choose your reading with more dis crimination than ever before; and you do obtainanddo read the BOK-O outstanding books 218 We you are anxious not Please send to miss. the details quest involv The cost of this service. unique service is- Name ... nothing. You pay the Address . City ..... Handed to you by the postman - just the books you don't want to miss! same price for the books as if you got them from the publisher himself, by mail. Send for our prospectus which explains how simply the ser vice operates. It is working smoothly and satisfactorily for over 40,000 discriminating people. Your request for our prospectus will involve you in no obligation to subscribe. 36F F-THE.MONTH CLUB, Inc. st 40th St., NewYork, N.Y. me, without cost, your Prospectus outlining of the Book-of-the-Month Plan. This re es me in no obligation to subscribe to your ................. . State ........