National Geographic : 1927 Jun
LI WAS YOUR PRESENT WATCH IN STYLE WHEN "UNCLE TOM'S CABIN" CAME TO TOWN? It is not strange that you should have a deep at- l tachment for a watchay thatyouhavewoundand consulted daily for many years, but in the eyes of others, less kindly, it is very much out of key with the times. They regard this watch, subconsciously, as a gauge of your ELGN Sev business and social status . .. Surely a modem rElgin would be a far more honest reflection of yourself. You will know your Elgin is wondrously fine the very moment you first cradle it in your hand, for it has the "feel" of excellence and refinement. THE WATCHWORD FOR ELEGANCE AND EFFICIENCY ® Elgin, 1927 THE WOMAN'S WRIST WATCH, in a case of I8-karat solid white gold, is priced at $85. THE MAN'S WATCH,has a 19-jewel move ment and a case of 14-karat gold. Priced at $I50. Your jeweler will show these and other Elgins to you gladly. No other watch is offered in so generous an assortment of styles nor at a price range so liberal.