National Geographic : 1927 Sep
EASTMAN SCIENTISTS FOUND THE WAY to make Home Movies practical,economical and easy to produce AGAIN science adds a new joy to the art of living by an amazing discovery. A discovery that is des tined to bring a wonderful new enter tainment thrill to millions of people. You've seen professional movies, of course. Hundreds of times. Now science has taken another great step and brought amateur movies right into your home. Real movies . . . of people you know. Children you love. Places you go. Movies that you've made yourself are now easy to show right in your own home on your own silver screen. A difficult problem Eight years ago Eastman Scientists marked this goal and set out to at tain it. They sought to make Home Movies practical, eco nomical, easy to produce. Their object was to eliminate the mysteries of grinding cranks, long legged tripods and com plicated shutters . . . so that everyone could make movies with professional results. What happened during those eight long years of research matters little. For these engineers did find a way to simplify the making of movies. Into an easy-to-carry camera weighing only 5 lbs. they concentrated every vital necessity of movie production. What a triumph in simplicity! No need to focus. No tripod. No grind ing crank. Just sight the camera, either from waist height or eye level. Then press the button-it's as easy as making a "snap-shot." A shutter whirls inside, and the film slides swiftly behind the ever-focused lens. Instantly every action within the scene before you, every changing se quence of light and shadow, is regis tered for all time on your film. "You press the button we do the rest" After the film is taken, your work is done. No troublesome developing. No bother or fuss. We finish your films at no extra cost, and return them to you ready to run on your own silver screen. Then with equal ease your films are shown. Switch on your Kodascope Projector and instantly the screen becomes alive with action. Drama. . . adven ture.. romance . .. all are captured on the film and flash into a swift pattern of light and shadow in the quiet of your darkened Cine-Kodak Simplest of All Home Movie Cameras room. Home Movies! It is as simple as that. Cine-Kodak embodies Eastman's forty years' experience in devising easy picture-making methods for the amateur. Unbiased by the precedents and prejudices of professional cinema camera design, the men who made "still" photography so easy have now made home movie-making equally simple for you. To supplement your movie pro gram, Kodak Cinegraphs, Ioo-foot reels covering a variety of subjects, are available at your dealer's. Price $7.50 per reel. You may also rent full length films of famous stars from the nearest Kodascope library. Complete Outfit Now Costs Only $140 Today a complete outfit, Cine-Kodak, Kodascope Projector and Screen, may be had for as little as $140. Cin Kodak weighs only 5 lbs. Loads in daylight with amateur standard (16 m/m) Cine-Kodak safety film, in the famous yellow box. See your dealer and clip coupon for booklet. EASTMAN KODAK COMPANY Dept. NG-2, Rochester, N. Y. Please send me, FREE and without obli gation, the booklet telling me how I can easily make my own movies. 2Name..................... ................ cA ddrss................................. ................