National Geographic : 1927 Sep
IT'S STEEL As the Limited plunges through the night to meet or be overtaken by the dawn, your sleep is no longer disturbed by that nightmare "catas trophe." Gone the nights of tossing about in a half-conscious state, dreaming of wrecks, with the fancied crunching of wooden coaches in your ears followed by the moaning of fellow passen gers, wounded, imprisoned, and dying. Today you travel in the all-steel pullman. When you bundle the family into the new closed car for a Sunday excursion to the country, its all-steel body contributes most to that new feel ing of greater security. Being forced into the ditch and overturned no longer has the fatal results that invariably accompanied such acci dents only a few years ago. When a storm at sea hurls hundreds of tons of water against the ocean liner with the passing of each succeeding wave, you read in your state room or join a four some at bridge in the lounge with a matter of-factness in sharp for Strength Safety contrast to the raging of the elements outside. It is steel, not in the framework alone, but in partitions, doors, and trimming, that laughs at the storm and gives you assurance. Today the really modern vessel, like the modern skyscraper, has its interior as well as exterior of steel. A fire at sea has lost its terror. With a fire loss in 1926 of $560,548,624 America is turning to steel in the home. Beautiful steel roofs have been developed as city building codes are re vised to restrict the use of inflammable materials. Steel lath is making it easier to "keep the home fires burning" without burning the home The age of steel furniture is ushered in with beds, dressers, chiffoniers and dressing tables in period designs and of such exquisite beauty as to appeal instantly to the discrimi nating eye. Steel, without your knowing it. More than Sooo steel products today help people to live instead of just to exist. Today the world rides on steel, sleeps on steel, depends on steel, would be helpless with out steel-yet remains unconscious of it. B If you are interested in any particular steel product, a post card request will bring tdEL you complete information. Address SHEET STEEL TRADE EXTENSION COM eauty and Economy MTTEE, OLIVER BUILDING, PITTSBURGH, PA.