National Geographic : 1927 Oct
The Switchboard An Advertisement of the American Telephone and Telegraph Company A WEB of cords plugged into numbered holes. A hand ready to answer signals which flash from tiny lamps. A mind alert for prompt and accu rate performance of a vital service. A devotion to duty inspired by a sense of the public's reliance on that service. Every section of a telephone switchboard typifies the co-ordina tion of human effort and mechan ism which makes possible America's far-reaching telephone ser vice. Its cords link for in stant speech those who are IED separated by a few miles or by a continent. Its guardian operators are of the telephone army-men and women vigilant to meet a na tion's need for communications. In plant and personnel, the Bell System is in effect a vast switchboard serving a nation that has been trans formed into a neighborhood through telephone growth and development.