National Geographic : 1927 Dec
WHERE IFE IS BETTER hat every niscan owns: What kind of birds are in YOUR garden this winter? Mocking birds? Fat plumed quail? Purple-throated lin nets? The Californian knows them all,even in city suburbs. THE statistics of average property wealth, average savings deposits, av erage automobile ownership-of all the things that denote prosperity-show that Californians are about twice as well off as the average American family. Where five million people are so pros perous, there is room and opportunity for more who can bring with them enough ability and capital to assure a good start. Look it over this Winter Come to San Francisco and see how busy we are, and how the opportunities are growing. Here is an authentic letter from a fam ily who have proved it for themselves: "San Francisco, "September 6, 1927. "We came to California from one of the prairie states,and rented ahome for the palm tree that stood in the front yard. Last winter was the second 4 we have spent in California, and it seemed wonderful again just to go outdoors to a greenlawnonwhich a flakeofsnowhas nev er fallen;tosendthe children toschoolwith outmittens; to see gay-colored birdsbath- \ ing in the garden fountain in mid-winter. "Yet we can have snow, too, and go tobogganing on week-ends, just by a few hours' motor trip to Yosemite in winter, and come back home to a day of golf or ! W San Fra Climate: Average 59 in summer; 51 in winter. Less rain falls in San Fran cisco's wettest month (January) than in Atlantic Coast cities in July. No ex tremes of heat or cold. Recreation: San Francisco is Ameri ca's coolest summer city. At the middle of a thousand miles of seacoast, and the hub of railroads and highways leading to four national parks and millions of acres of mountain playgrounds. Markets: Geographical and commer cial center of Pacific Coast. The chief seaport, carrying 40% of all imports and exports. Over i,ooo,ooo people in the San Francisco metropolitan area. Industry: San Francisco Bay Dis trict's manufacturingproductionexceeds a billion dollars a year. Growth: Seven times as great, from r292 to 1926, as the rate of growth of the country at large-seven times as many new customers each year for San Francisco business. Art, Music, Literature: The cul tural capital of the West with a wide spread artistic, musical and literary life among its people. One of the three colorful "story cities" of America. CropWealth:The outlet and commer cial headquarters for bulk of California's $700,000,000 annual farm production. For every San Franciscan, here oron the way, these advan S tages spell opportunity A Mt.Tamalpais,acrossSan Francisco Bay tennis. There is more in California than a busy man's family can find time to en joy, but on week-ends and summer vaca tions we are discovering ocean beaches and mountain lakes and little valleys covered with orchards-delightful places different from anything we have known before. "All these opportunities for fun could not mean as much to us, of course, if it had been hard to get a start in business in San Francisco. But even in the short time since we came, it has been possible for me to get further ahead in my busi ness than I could have done in an equal time back East. (Nam, onrequest) L. H. E." Send for this Book CALIFORNIANS INC., a non-profit organi zation of citizens and business firms interested in the sound develop ment of the State, has published an interesting 48-page illustrated book let,"California,Where Life is Better." It is free-send for it with the coupon below.