National Geographic : 1928 Jan
112 "'' " P" I^T O AMERICA'S MOST POWERFUL MOTOR CAR With the new 112 h. p. Imperial "80" Chrysler now introduces into the field of finest motor cars a new modern note of simple excellence. Powerful, graceful and fleet, this newest Chrysler emphasizes effi cient simplicity in engine and chas sis, and the charm of simple good taste in body and lines. The new 112 h. p. "Red-Head" high compression rubber-mounted en gine-a marvel of clean design is smooth and alert, easy to drive, maintain or control. No less pow- erful car can approach its flawless performance. Graceful lines and luxurious custom bodies contribute importantly to Im perial "80" pre-eminence. In their simplicity of design and correct ness of good taste there is not even a hint of that over-ornamentation sometimes mistaken for smartness. Custom bodies are built by Locke, Le Baron, Dietrich, and by Chrysler in a special plant, acquired and equipped solely to produce these fine examples of coachwork. Five body styles-Roadster, Town Sedan, 5-passengerSedan, 7-passenger Sedan, Sedan Limousine-$2795 to $3495. Also in custom-built types by Chrysler, Dietrich.Locke andLe Baron,up to $6795. All prices f o. b. Detroit, subject to current Federal excise tax. Chrysler dealers are in position to extend the convenience of time payments. C IRYSLERI IMPERIAL'S(v"