National Geographic : 1928 Apr
Weather Dull... Cloudy? Don't let that change your plans Rain or shine ... indoors or out... veryone can make good pictures with the Modern Kodak BE prepared to change your past ideas about photography. A new realm of picture-making opportunities is open to you now. If the day is dull or cloudy ... go right ahead and take the picture. If it's indoors ... the kind of picture you never pre viously dared to make . . . forget your fears and "click" the shutter. For today your Kodak's usefulness has multiplied many times. These favorite subjects, once so difficult, are simple pictures now. A remarkable development in the manufacture of lenses has brought this great change about. Here's the Reason This wonderful improvement in the art of taking pic tures is made possible by faster lenses on Kodaks of moderate price. Thus the photographic day is lengthened for those using the Modern Kodaks. For example, on the $20 1A Pocket Kodak is now supplied a lens that in 1925 was not available on any camera selling for less than $40. Now you can take good "snap-shots" in dull and cloudy weather that would have been impossible a short time ago. You can even take them in the rain ... or indoors under favorable light conditions. It's no longer neces sary to have your subject in direct sunlight. Sports in the shade. . . traffic during the rain ... children inside the house . . pictures you never hoped to make are easy to snap with a Modern Kodak. Easy now-to make good pictures The Modern Kodak is simplicity itself. Everything possible has been made automatic. Things to adjust have been reduced to a minimum. On many Kodaks you'll find a simple "Exposure Guide"-a wonderful fea ture, created by Eastman Scientists, which practically does your thinking for you. It instantly shows you the correct speed and lens opening to suit any light conditions. Helps avoid mistakes . . . takes the guesswork out of making pictures. In addition, Kodak film in the familiar yellow box is dependably uniform. It has speed and wide latitude. Which simply means that it reduces the danger of under- and over-exposure. It gets the picture. Be sure to Keep your Kodak handy Look around you! Everywhere you go you'll find picture-making opportunities. Spring sports. Friends, neighbors, children. Adventure, travel, romance. There's no need now to miss a single picture opportunity - no need to wait for sunny days, or Summer suns, or "right" hours. Step up to the nearest Kodak counter and see these modern cameras. Find out how modern science has simplified the making of pictures. You can start at once . . today, tomorrow.., making just the photographs you want wherever and whenever they "happen." If you would like to receive an interesting and in formative booklet about these Modern Kodak improve ments, mail the coupon. EASTMAN KODAK CO., Dept. N.G-4, Rochester, N. Y . Please send me, FREE and without obligation, the booklet telling me about the Modern Kodaks. n(amc . .................................................. Address ............. .. ................... ......... Gity .......................................................