National Geographic : 1928 Aug
We Tried 129 Times Then came the formula for this amazing shaving cream, the fastest selling in America. Try it 10 days at our expense before you buy Gentlemen: When we announced our new shaving cream to the world, thousands of men instantly bought and tried it on our reputation. Since then, hundreds of thousands have made our free test and proved the claims we make for it, on their own faces-in their own bathrooms. And this is the greatest practical laboratory in the world. When a man sends the coupon for his trial offer, we know the chances are that he will continue using Palmolive Shaving Cream. For most men, we find, never return to former shaving methods. These 5 important features 1. Multiplies itself in lather 250 times. 2. Softens the beard in one minute. 3. Maintains its creamy fullness for 10 min utes on the face. 4. Strong bubbles hold the hairs erect for cut ting. 5. Fine after-effects due to palm and olive oil content. Now mail the coupon We take the risk-not you. We undertake to win you in ten shaves. Will you give us the opportunity? Won't you use the coupon, please? Palmolive Radio Hour Broadcast every Friday night-from 10 to 11 p. in. eastern time; 9 to 10 p. m. central time-over station WEAF and 32 stations associated with The National Broad casting Company. THE PALMOLIVE-PEET COMPANY, CHICAGO, ILL. 3975 10 SHAVES FREE and a can of Palmolive After Shaving Talc Simply insert your name and address and mail to Dept. B-1539, Palmolive, 3702 Iron St., Chicago, Ill. Residents of Wisconsin should address Palmolive, Milwaukee, Wis. (Please print your name and address) Policy- Advertising messages real value to the reader, not admissible to The must have else they are Geographic. The members of the National Geographic Society own The Magazine, and their interests are paramount. THE Geographic takes special pains to investigate new adver tising offers. Its representatives interview users, obtain reports from Government sources for standards, or consult experts before accepting such advertisements for its pages. UT the interests of the reader de mand a still higher standard of acceptance. The Geographic holds that it has no right to waste the reader's time with a mass of adver tising that will not be helpful to the purchaser as well as profitable to the advertiser, nor has it the right to offend good taste by publishing cheap or unpleasant copy. THIS rigid advertising policy honesty of offer, high standard of product, its interest and value to the readers-coupled with an extraordi nary confidence, make for an amaz ing responsiveness to the advertising messages carried to the entire Fam ily in 1,150,000 homes each month. The proofs are of record and the endorsement of this sound policy by the great national advertisers is shown by their many years of Geographic use. National Geographic Magazine WASHINGTON, D. C.