National Geographic : 1928 Oct
5000 people whose sole job is bettering your service An Advertisement of the American Telephone and Telegraph Company THE very nature of the tele- [ phone business necessitates a single inter-connected system. The American Telephone and Telegraph Company accepts its re sponsibility for a nation-wide tele phone service as a public trust. It also accepts responsibility for the safety of the funds invested in it by more than 420,000 persons in every walk of life. From the time of its organization it has never missed paying a regular dividend, so that investors rightly feel assurance in providing money for the growth of the business. It is the policy of the company to use all income, beyond that necessary [ to pay regular dividends and S maintain a surplus for finan cial stability, to improve and extend the service. Because of the nature of the business, speculative profits have no place in it. The Bell System maintains in its re search, engineering and business staffs and in the Bell Laboratories 5000 workers-in a total of 350,000 em ployees-whose sole occupation is to improve the telephone art and to make these improvements instantly available throughout the nation. These workers are a guaranty of continued progress in furnishing the public a con stantly improving telephone service at the lowest possible cost.