National Geographic : 1929 Jan
The U. S. A. is only a few minutes wide An Advertisement of the American Telephone and Telegraph Company IN THE gold rush year of '49 a stage coach succeeded in crossing the con tinent in about three months. Two decades later, for the first time, an unbroken stretch of railroad lay from New York Harbor to San Francisco Bay, and America was seven days wide. Today, by telephone, that entire width is only a mat ter of minutes. And these few minutes repre sent a round trip, taken in the ease of office or home. The Bell System is ever busy reducing the width of America and the distance be tween cities. For example, during 1929 it will add to its lines nearly 2,000,000 of the new permalloy loading coils for correcting and maintaining the speeding voice currents. Seven thousand miles of new inter-city cable, $40,000,000 worth, will be added to the System to protect against storms and other slowing up influences. In the last five years 350 major improvements, as well as thousands of others whose aggregate importance mounts high, have been made in tele phone central office equipment. Improved operating practices have elimi nated the necessity of your "hanging up" and being called back in 95 per cent of toll and long distance calls, adding new speed and ease to out of town calling. You hold the wire and the operator does the rest. Since New Year's Day, 1927, the average time for completing all out of town calls has .been cut 35 per cent and at the same time the per cent of error has been further ma terially reduced. There is no standing still in the Bell Sys tem. Better and better telephone service at the lowest cost is the goal. Present improve ments constantly going into effect are but the foundation for the future's greater service. "THE TELEPHONE BOOKS ARE THE DIRECTORY OF THE NATION"