National Geographic : 1929 Feb
TO EVERY PENCIL USER. EoBERoHAfRD eA EI3ERHARD FABER WASTEFULNESS isn't popular to Sday. But it's still prevalent on one so-called "small" item. The pencil that doesn't please its user gets short shrift. Five cents goes into the waste basket. Insignificant? Figure it by the year, especially in a busy office. Wherever a single type of pencil is em ployed for all purposes, time and temper are lost. Work suffers. Another kind of pencil is tried-with similar results. Yet the buyer hasn't been so much to blame. He has had no easy way of se lecting adequate pencils. There is an easy way now. Every pencil need is covered by the new Eberhard Faber Pencil-Users' Chart. Read at the right the opinions on this chart expressed by three prom inent business executives. Eberhard Faber pencils have en joyed a quality reputation for eighty years. The Mongol was the first five cent high grade pencil and remains unsurpassed. The Van Dyke leads among ten-cent pencils. For every purpose, Eberhard Faber makes pencils that satisfy the user and thus pay their way. MONGOL NO. 2 The recognized business pencil of the world. Made in five degrees. Identified by the black tip with the gold band. Ask your stationer about this new ser vice, and write on your own letterhead for the free chart, "The Right Pencil for the Right Use." Eberhard Faber, Dept. N-10, 37 Greenpoint Ave., Brooklyn, N.Y. What prominent business men say about this new service Henry D. Brigham, Vice President, Eaton, Crane & Pike "Even though pencils are a comparatively small item of expense, I feel that American business can undoubtedly save real money by adopting this new method of choos ing exactly the right kind of pencil for each differ ent use." Raymond E. Jones, First Vice-President, Bank of the Manhattan Com pany "This is certainly in line with the modern business tendency to ward standardization. There Is a right way and a wrong way to buy any thing, and it seems to me that Eberhard Faber has now shown us the right way to buy pencils." Mr. THOMAS HASTINGS, a leading New York Archi tect, says "Naturally architects must select pencils-essential tools of their pro fession-with special care. "But I feel sincerely that even art ists and architects will find such a selection guide useful. "This applies all the more to others who heretofore have probably given comparatively little thought to the pencils they use. From experience I can say that the fitness of a pencil for its purpose makes a considerable dif ference In theeffectivenessofits use."