National Geographic : 1929 Apr
Suddenly, out of a spring sky... An Advertisement of the American Telephone and Telegraph Company ALL was well on the telephone front i on April 27, 1928. Suddenly, out of a spring sky, rain began to fall over central Pennsylvania. As night came on this turned into a furious storm of sleet, snow and wind. Inside of 48 hours, 3700 telephone poles were down. Seven thousand miles of wire tangled wreckage. Thirty-nine exchanges isolated. Eleven thousand telephones silent. Repair crews were instantly mobilized and sent to the scene. From Philadelphia 47 crews came. Other parts of Pennsylvania sent 13. New Jersey, 6. New York, 4. Ohio, 6. Mary land and West Virginia, 12. In record time, 1ooo men were stringing insulated wire and temporary cables along the highways, on fences and on the ground. Within 72 hours the isolated exchanges were connected and the I1,000 tele phones back in service. Then, while the temporary construction carried on, neighboring Bell System warehouses poured out all needed equipment, new poles were set, new crossarms placed and new wire and cable run. In any crisis there are no state lines in the Bell System. In all emergencies of flood or storm, as well as in the daily tasks of extend ing and maintaining the nation-wide net work, is seen the wisdom of One Policy, One System, Universal Service. Better and better telephone service at the lowest cost is the goal of the Bell System. Present improvements constantly going into effect are but the foundation for the greater service of the future. "THE TELEPHONE BOOKS ARE THE DIRECTORY OF THE NATION"