National Geographic : 1929 Apr
MON/lEUR - LUCI EN - LELONG THE IELGi IPAR 1 El E Now Lelong puts into watches that same chic you find in a frock that bears his noted label. The same flair for style, the same air of worldly charm. And the vast efficient ELGIN factory makes a stylist's dream a reality to gleam upon your wrist. And such versatile watches, these Lelong models. Harmon iously in the picture, whether the golf course, or the tea table is your background. Then, too...it's so simpletohave extra ribbons to match the colors of your evening gowns and your Parisienne watch will ELGIN WATCHES ARE AMERICAN MADE WATCHES SHOWN 4 ACTUAL SIZE 0 ELGIN,1929 ALLPRICESSLIGHTLYHIGHER IN CANADA give a true Parisian flair to your formal hours. Three are plain; three are in laid with lustrous hard enamel. And all are brilliantly smart. Ask any jeweler to show you his sparkling tray of ELGIN Parisi ennes. And not only Lucien Le long, but Agnes, Jenny, Premet, and a group of equally promi nent leaders of the Paris Grande Couture are represented. A Parisienne costs but $35, there is no duty on designs. Style genius pays no fees at the customs house. Paris style . . at a truly American price!