National Geographic : 1929 May
Planning high-speed business An Advertisement of the American Telephone and Telegraph Company MORE than 95% of the telephone calls from one town to another in the Bell System are now on a high speed basis. This holds whether the call is from New Orleans to Boston or from New York to Oyster Bay. Even if it is a long call, the operator in many cases now asks you to hold the telephone while the call is put through. Calls from one town to another used to be handled by one operator taking your order and giving it to another group of operators to put through. You now give your call direct to the operators who put it through-and put it through fast S while you are on the line. The S average time for handling all toll and long distance calls in the Bell System was further materially reduced in 1928. A high-speed service to all parts of the country-calls from one town to another as swift, clear and easy as local calls that is the aim of the Bell System. This is one of the many improvements in methods and appliances which are con stantly being introduced to give high speed telephone service. Better and better telephone service at the lowest cost is ever the goal of the Bell System. "THE TELEPHONE BOOKS ARE THE DIRECTORY OF THE NATION"