National Geographic : 1929 Jun
In 10 years no Institute Announcement has caused so much comment as this one W HY has this announcement been talked about all over the country ? Because these new courses open a new door to growth and achieve ment for thousands of men. Because these new courses put certain benefits within the reach of hundreds of thousands of men to whom these benefits were pre viously denied. Who are these men? What are these benefits? The men are numbered among those who have read the advertise ments of the Alexander Hamilton Institute during the last twenty years. They are the men who real ize the desirability of the Insti tute's training-who have often wished they had that training, but who haven't had time to take the complete Course and Service. Now Three Shorter Courses Heretofore, the Institute offered only its Modern Business Course and Service, a training similar to the comprehensive Business Courses at Harvard, the University of Pennsylvania, and New York Uni versity. More than 350,000 execu tives have enrolled for this Course; there is hardly a business organiza tion of any size among whose executives there is not an Institute trained man. This major Course will be con tinued and constantly improved. It will always be the great course in executive training. But just re cently the Institute made a no table step in advance. As the re sult of a growing need for more specific training, the research and educational staffs of the Institute have now developed three new shorter courses as follows: 1. A Special Course and Service in Production Management 2. A Special Course and Service in Marketing Management 3. A Special Course and Service in Finance Management These courses, being shorter, do not require as much time. They deal primarily with the special phases of business in which a man is particularly interested. They are designed for busy men. The value to executives of this enlarged program is admirably summed up in the words of Percy H. Johnston, president of the Chemical National Bank of New York, who considers it "the most significant step taken in business education in the past ten years." What this announcement means to you This announcement means that now you can get an Alexander Hamilton Institute Course specially adapted to you and your work, no matter what major department of business you are in-Production, Marketing, or Finance. The length of time it takes to complete one of these Management Courses is considerably less than the two-year period for the Mod ern Business Course and Service; and naturally the fee for each is commensurately lower. All of the reading can be done in your spare time. This booklet gives all thefacts We have prepared the booklet shown at the left, which describes these new courses in detail. We should like to circulate this book let widely and to the following groups of men: - The heads of businesses who recognize that the training of com petent associates is their major problem. - Executives interested especially in Production, Marketing, and Finance, who want to concentrate their efforts in one of these de partments of business. - Younger men who desire definite training in the management of the particular departments of business in which they are now engaged. Sendfor the details For convenience, a coupon is pro vided. We invite you to inform yourself on this great forward step in business education by mailing it at once. Alexander Hamilton Institute Executive Training for Business Men To the Alexander Hamilton Institute, 836 Astor Place, New York City. Please send me all the facts about the Institute's new Management Courses. BUSINESS N AME .............. ......................... POSITION ....................... BUSINESS ADDRESS .........................................................