National Geographic : 1929 Jun
AJLGIVE A GILLETTE A REAR WHEEL TESTAA A LONG mileage on a rear wheel Is the only true test of any tire. Constant friction between road and rubber Isn't all that wears out a tire. It's the twists of traction-sudden starts-sizzling speed. Gillette Tires are built to withstand the most se vere rear wheel tests. Gillette has pioneered and per fected processes that make a truly better tire. More pure, live rubber is used around the cords-cushion ing them against shock and strain. Tougher and more massive treads give added protection to the cords and longer life to the tires. Give a Gillette a rear wheel test, on your own car, alongside any other tire. Check the results. Prove to your own satisfaction that a Gllette will outwear any other tire at anywhere near the price. Then you'll want Gllettes all around. GILLETTE RUBBER CO, Eau Claire, Wis. Gillette Gillette Balloon Ambassador Cord f Gillette TIRES AND TUBES RADIO: Tuneln on Sta tion WTAQ (1330 kilocycles) owned and op erated by the Gillette Rub ber Co., Eau Claire, Wis. Educational and entertain ing programs including the popular Gillette Bears.