National Geographic : 1929 Sep
S...IT CONTRIBUTES TO THE PROSPERITY OF THE PEOPLE AND TO THE COMFORTAND CONVENIENCE OF LIVING The telephone grows with the country An Advertisement of the American Telephone and Telegraph Company THE Bell System must march a 4 pace ahead of the new civiliza tion on this continent, a civiliza tion of better opportunity for the aver age man. The telephone contributes to the prosperity of the people and adds to the comfort and convenience of living. It is used by the many. The time and money it saves are as important to the small business as to the large. The hum blest home depends on it for aid in emer gency, to run errands, maintain friend ships. It is the aim of the Bell System to keep telephone service so good and so cheap that it will be used universally to make life richer and better. It seeks. to h lead the way in social and busi ness growth. It is raising build ings this year in more than two hundred cities, adding vast mileage to the expanding network of cable, and in stalling new telephones by the hundreds of thousands. It is spending more than 550 million dollars this year-one and one-half times the cost of the Panama Canal for new plant and service improvements. This program is part of the telephone ideal that anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. There is no standing still in the Bell System.