National Geographic : 1929 Oct
An Endless Adventure with FILMO A few fleeting, glorious days ... and your trip is ended ... or it may last forever. How? Take along a Filmo and bring back a movie story of the strange, the new, the beautiful, that you can preserve in no other way. There is a Filmo Camera for everyone, from the slender, patri cian Filmo 75 up to the Filmo 70-D, the new star in personal moviedom, that gives you three lenses instantly ready for use, and seven film speeds for the fastest or s-1 -o -w-e-s -t of movies. Through its new, variable spy-glass viewfinder you see the exact field area of the lens you're using, whether it's a "close-up" or a telephoto picture you're making. Exhibiting the same precision and dependability as in the Bell & Howell professional cameras which Hollywood has known for 22 years, Filmo Cameras for personal use are preferred by travelers the world over. . preferred for their amazing flexibility, sim plicity of operation, and positive photographic results. It's just a question of which Filmo you want. Ask your dealer to show you the new Filmo 70-D, Filmo 70-A and Filmo 75. Or write to us for literature and the illustrated booklet, "What You See, You Get." BELL & HOWELL CO., Dept. J, 1817 Larchmont Avenue, Chicago, Illinois NEW YORK r HOLLYWOOD *LONDON (B. & H. Co., Ltd.) f Established1907 BELL& HOWELL WHAT YOU SEE,YOU GET Filmo 70-D, with one Taylor-Hobson Cookel-inch F3.5 lens andsmart SESAM EE-locked Mayfair case, costs but $245. Other models with different lens combinations rangeupward in price. Filmo 75, pocket size Filmo70-A,theoriginal and aristocratic,$120 personalmoviecamera, and up with case. $180andupwith case. All Filmos take either 50 or 100 foot rollsoffilm For black and white pictures, Filmo Cameras use Eastman Safety Film (16mm.) in the yel low box - both regular and panchromatic obtainable at practically all dealers' handling cameras and supplies. Filmo Cameras and Filmo Projectors are adaptable, under license from Eastman Kodak Company, for use of Eastman Kodacolor film for home movies in full color. Cost offilm covers developing and return postpaid, within the country where processed, ready to show at home or any where with Filmo Projector.