National Geographic : 1929 Oct
From the Painting by Sir Godfrey Kneller HENRY FLEETWOOD, ESQ. OF PENWORTHAM LANCASTER ENGLAND OLDEN TRADITIONS *THE INSPIRATION OF No manufacturer is more FLEE vividly aware of the debt of gratitude which modern industry owes to the artisans and the craftsmen of the past, than is Fleetwood. 5 The spirit which moved the carriage builders of those earlier days, is today the inspira tion of the artisans in the custom body shops of Fleetwood, in America-acom munity of craftsmen which takes its name from that beautiful English town found ed by the celebrated Fleetwood family which flourished in England in the seven teenth and eighteenth centuries. 5 The rich traditions of three hundred years of coach building, applied and developed by Fleetwood, have secured for Fleetwood Bodies a special and separate place in the minds of the most discriminating circles in the world. The quality ofevery Fleet wood Body is heightened by the superb TWOOD engineering contributed by Fisher and its actual value vastly increased by reason of the fact that Fleetwood commands the unequaled facilities and resources ofthe Fisher Body organization. It is particularly fitting that the names and the physical and de signing resources of Fleetwood and Fisher should reinforce each other, and particularly notable that this association brings to Fleetwood advantages which Fleetwood, alone among custom body builders, enjoys. In the past, Fleet wood Bodies have graced such notable chassis as Hispano-Suiza, Isotta Fras chini, Mercedes, Minerva, Rolls-Royce, Duesenberg, Cadillac and La Salle. Fleetwoodwill continue to create custom designs for these and other chassis, and to deserve, in ever larger measure, the high repute attaching to the Fleetwood name.