National Geographic : 2001 Nov
ForAmerican-born entrepreneurEricShogren (below, left), doing business in Novosibirsk means doingbanya with partners-aritualmarathon of sauna,games, eating,anddrinking. "If you're not willing to drink vodka with Russians,you're not going to succeed here," he says. Alcohol lubricatesbusiness but also contributesto Russia's high mortality rate-andto the stream of vagrantsand arresteesbrought to Moscow's DisinfectionCentersfor a bath and delousing (right). The transformation of Russia will take far longer than most imagined.