National Geographic : 2003 Oct
f v -:r - teaw f pow T ' -. ms .. mot r7"'rI ! I # plop, Where camels one trekked, cars now - gather, ferrying more " - e than a million people .. ,. each year to the Jenad riyah Heritage and Cultural Festival near Riyadh. First held in 1986 and organized by the Saudi National r h.ao Guard, this two-week event celebrates local -: - i traditions-crafts, mu sic, camel racing, and more-that are central to the Saudi identity. American modern-the mass-consumer version.