National Geographic : 2005 Aug
SPECIAL ADVERTISING SECTION GlaxoSmithKline helps Africa's Most Vulnerable Fight Malaria Preventable Tragedy Malaria strikes 500 million people each year-with most deaths occurring among sub-Saharan Africa's vulnerable young children and pregnant women. It is estimated that an African child dies of malaria every 30 seconds. Even more shocking when you consider just how easily malaria can be prevented and treated. Lack of awareness and limited resources make it difficult for people to protect themselves and their families from infection. Crucial Connections GlaxoSmithKline (GSK) partnerships with AMREF (the African Medical and Research Foundation), Plan International, and Freedom from Hunger work with affected communities to raise awareness of how to prevent infection and access effective treatment. Simple measures, such as insecticide-treated bednets, treatment during pregnancy, and learning to recognize the early signs of malaria fevers in young children are proving lifesaving. But this is not enough, and GSK iscommitted to public-private research partnerships to develop new malaria medicines and a vaccine, so that one day malaria might be a disease of the past. LGROBL.COM good companies. goo orks GlaxoSmithKline Do more, feel better, live longer For additional information go to www.gsk.com/community.