National Geographic : 2006 Jun
FLASHBACK Not Nanotechnology Studebaker was thinking big in 1931. On the field outside the auto company's Indiana proving ground, this wooden model of the President Four Season Roadster served as both advertisement and tourist attraction. More than twice the length of a normal Studebaker, the 11,000-pound giant could fit 50 people on its running boards and occasionally hosted an orchestra the 25-piece Studebaker Champions-in its cockpit. But by September 1936, when this photo was published in the GEOGRAPHIC, the oversize roadster was no more. "Studebaker styling had progressed to a point where it no longer bore even a passing resemblance to the big car," says Andrew Beckman, archivist at South Bend's Studebaker National Museum. "In the spring of 1936, the fender was ignited, and in less than half an hour the President was reduced to ashes." - Margaret G.Zackowitz Flashback Archive All the photos plus e-greetings, in Fun Stuff at ngm.com/0606. PHOTO:WILLARDR. CULVER NATIONALGEOGRAPHIC(ISSN0027-9358)IS PUBLISHEDMONTHLYBY THE NATIONALGEOGRAPHICSOCIETY,1145 17THST.NW,WASHINGTON,DC 20036-4688.$34.00A YEARFOR U.S. DELIVERY,$6.00 PERSINGLECOPY(INCLUDESPOSTAGEAND HANDLING).IN CANADA,AGREEMENTNUMBER40063649,RETURNUNDELIVERABLECANADIANADDRESSESTO NATIONAL GEOGRAPHIC,PO BOX 4412STN. A, TORONTO,ONTARIOM5W 3W2. UNITEDKINGDOMNEWSSTANDCOVERPRICE£3.75.PERIODICALSPOSTAGEPAIDAT WASHINGTON,DC, AND AT ADDITIONALMAILING OFFICES.POSTMASTER:SENDADDRESSCHANGESTO NATIONALGEOGRAPHIC,POBOX 63002,TAMPA,FL33663-3002.MEMBERS:IF THEPOSTALSERVICEALERTS USTHATYOURMAGAZINEIS UNDELIVERABLE,WEHAVE NO FURTHEROBLIGATIONUNLESSWE RECEIVEA CORRECTEDADDRESSWITHINTWOYEARS.