National Geographic : 2007 Oct
The 5,600-square-foot structure offers plenty of room for their record company, Smog Veil Records. Frustrated by the amount of waste in the music business, the Mauceris are running Smog Veil under strict green guidelines. One first step is starting to release music in MP3 format instead of as CDs. "We're eliminating the use of jewel cases and using cardboard packaging instead, replacing paper press kits with PDFs, offering downloadable digital booklets from our website instead of CD inserts, and taking the message of greening the music industry to others in the hopes that they will implement those practices within their business," says Frank. In addition to these moves, the Mauceris say they practice the everyday acts that anyone can do: being careful about the > Like so many people who crave an epic life they can be proud of, the Mauceris kept their eye on the future and harnessed their dreams. "Now I feel like I can go to sleep at night under this very green roof and feel good about myself, my house, and the way we choose to live," says Lisa. "If I can make a difference, even if it's a very small personal difference, I'm glad to do it. It's our green dream come true." Si tI th e h n , , . . .9 .r, 8 :: N, y:, r ;. amount of energy they use in the office, recycling paper, and composting. "We'd also like to replace our inefficient delivery truck with a waste-vegetable-oil, biodiesel, or electric model," says Lisa. Measuring their efforts is an important part of the Mauceris' plan. "It's important for us to be able to track what our efforts do," he says. "We're taking special care to measure how much paper we've used in the past in our business and how much we'll be using once our green agenda is fully implemented. "In the music industry, the one thing that's going to make a difference is showing that the implementation of green practices within your business reduces your overhead and increases your net profits." When asked if she and Frank view themselves as dreamers, Lisa responds with an affirmative yes: "Absolutely. It's always important to be optimistic about life and what you're doing so you're not stuck in a bubble. I think you see limitless possibilities when you're dreaming, and then it gives you excitement and the vision to keep going forward." NATIONAL GEOGRAPHIC Image Collection The Personal Advisors of Ameriprise Financial Financialplanning services and investments offered through Ameriprise FinancialServices, Inc., Member NASD and SIPC. National Geographicis unaffiliated with Ameriprise Financial.