National Geographic : 2008 Jul
FLASHBACK Proper Shoppers Indigenous Bolivian cholitas check out the latest merchandise in a La Paz appliance store. This picture was acquired for-but not published in-the March 1943 National Geographic story "Bolivia, Tin Roof of the Andes." It's possible these women weren't just window-shopping. "Urban cholitas have little to do with popular beliefs of a time less, unchanging indigenous culture," explains American University anthropology professor Lesley Gill. Today, "they are urban born and frequently well-to-do. They make their money primarily from commerce, and their style of dress expresses a dynamic, expensive, and completely modern sense of Aymara femininity. Many hats come from Italy, for example," Gill notes, "and nowadays the cloth for their skirts comes from Korea." - Margaret G. Zackowitz t Flashback Archive Find all the photos at ngm.com. PHOTO:FENNOJACOBS,THREELIONS/NATIONALGEOGRAPHICIMAGECOLLECTION NATIONALGEOGRAPHIC(ISSN0027-9358) ISPUBLISHEDMONTHLYBY THENATIONALGEOGRAPHICSOCIETY,1145 17THST.NW,WASHINGTON,DC 20036-4688.$34.00 A YEAR FORU.S. DELIVERY,$6.00 PERSINGLECOPY(INCLUDESPOSTAGEAND HANDLING).IN CANADA,AGREEMENTNUMBER40063649, RETURNUNDELIVERABLECANADIANADDRESSESTONATIONAL GEOGRAPHIC,PO BOX 4412 STN. A,TORONTO,ONTARIOM5W 3W2.UNITEDKINGDOMNEWSSTANDCOVERPRICE£3.95.PERIODICALSPOSTAGEPAIDAT WASHINGTON,DC, AND AT ADDITIONALMAILINGOFFICES.POSTMASTER:SENDADDRESSCHANGESTO NATIONALGEOGRAPHIC,PO BOX63002, TAMPA,FL 33663-3002.MEMBERS:IF THEPOSTALSERVICEALERTS US THATYOUR MAGAZINEISUNDELIVERABLE,WE HAVE NO FURTHEROBLIGATIONUNLESSWE RECEIVEA CORRECTEDADDRESSWITHINTWOYEARS.