National Geographic : 1929 Dec
BIG AND LITTLE, RICH AND POOR, CAN PROJECT THEIR PERSONALITIES OVER THE WIDE NETWORK OF ITS WIRES In the service of all the people An Advertisement of the American Telephone and Telegraph Company THE Bell System is owned by 450,000 stockholders and oper ated by more than 400,000 workers for the service of the people of the nation. It is a democratic instrument of a democracy. Big and little, rich and poor, can project their personalities over the wide network of its wires. For friendship or business, pleasure or profit, the telephone is indispensable to our modern civilization. This year the Bell System is erecting new telephone buildings in more than S200 cities. It is putting in thou S sands of miles of cable, thousands of sections of switchboard and hundreds of thousands of new telephones. Its expenditure for plant and improve ments in service in 1929 will be more than 550 millions of dollars-half again as much as it cost to build the Panama Canal. This program is part of the telephone ideal that anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. There is no standing still in the Bell System.