National Geographic : 2015 Dec
WHO WE ARE IS WHAT WE LEAVE BEHIND. It’s been said our lives, our legacies, are simply the sum total of all the choices we make. Theodore Roosevelt certainly understood this when, in 1906, he fought the conventional wisdom of his time and set aside millions of acres of land to be preserved for future generations. And it’s something Subaru understood when, over a decade ago, we became the first U.S. auto manufacturer to achieve zero landfill, with all waste recycled or turned into electricity. It wasn’t easy. Doing the right thing rarely is. But like President Roosevelt, we made a commitment to something we believe in: the future. It’s this promise that now leads us to share our expertise with the National Park Service as we work together toward the goal of making our irreplaceable national treasures zero landfill as well. Because loving the earth means understanding you can’t throw anything away, because there simply is no “away.” To learn more, visit subaru.com/environment.