National Geographic : 2015 Apr
Advertisement ISN’T 100% NEW. THE NEWEST THING IN BATTERIES Introducing Energizer® EcoAdvanced™ BEHIND THE INNOVATION Michelle Atkinson, CMO, Energizer, on the New Energizer® EcoAdvanced™ ™ Q: Q: Q: Q: Our longest-lasting alkaline is also the WORLD’S FIRST AA battery made with 4% RECYCLED BATTERIES. that’s positiv nvnergy energizer.com/ecoadvanced © 2015 Energizer Energizer, Energizer Bunny design, EcoAdvanced, card and label graphics and other marks are trademarks of Energizer. ™ To learn more, go to www.energizer.com/ecoadvanced Q: What provided the ? inspiration for Energizer® EcoAdvanced™ How long was the battery in development? How much testing goes into the release of a new product? What makes this battery longer-lasting and more responsible than Energizer’s standard alkaline battery? What impacts does it have for future?